CUSTARD® CULTURE
THE CUSTARD® MISSION
Custard's mission is straight forward: "Chill Out. Stand Out."
We believe in the power of comfort and style. Our focus on quality and exclusive releases aims to create a sense of desire within our community, where people not only want our clothing but aspire to be part of something special. We are more than just a fashion brand, we are a coveted lifestyle that combines comfortable clothing with cool aesthetics, allowing individuals to effortlessly express themselves while staying true to their unique style.
Founders
BOUND BY BLOOD, FUELED BY PASSION.
Custard®, established in 2023 by 5 siblings who shared a dream of creating a luxury streetwear empire. Through months of dedicated research, sampling, and refinement, they believe they have found the perfect balance between design, fit, quality and price to make a monumental impact in the streetwear game. With 4 boys to test samples and give the lastest trend advice, along with Indiana who has a background in design and keen eye for detail, Custard® Clothing is here to disrupt the market, and push boundaries in ways you are not ready for!
meet the crew
Indiana
I’m Indiana (@indianaconnor), 21 and the oldest of the bunch! At Custard®, I am the creative director and deal with all things branding, socials and design.
Q: What are you most excited for with Custard®?
A: To build a fashion empire with my 4 siblings, and spread our brand across the world, landing Custard® in global retailers like Farfetch and End.
Q: Beach day or drinks with the gals?
A: Ummm do I have to choose? How about a beach day with the gals and a few cheeky cocktails to follow?
Q: If you were a dog, what breed?
A: Chihuahua… Small but bossy, and a little annoying🤪
Q: What is your number 1 personality trait?
A: I can’t name just one, so here’s 5! Confident, creative, stubborn, dramatic and spontaneous. Ask my brothers and “dramatic” will be their answer!
Seth
I’m Seth (@seth_connor), the second oldest in the Custard® Crew. When I’m not in the warehouse or helping design new releases, I’m out playing golf at any chance I can get.
Q: What are you most excited for with Custard®?
A: Growing this brand and sharing experiences along the way with my family and mates. Oh, and releasing a golf range… stay tuned!
Q: What is your favourite fashion trend?
A: Knee length jorts for sure… stay tuned for Custard® 2024🤫
Q: Summer or winter fits?
A: Winter so I can chuck on some trackies and a hoodie, along with the Birks and socks combo. ELITE!
Q: What is your number 1 personality trait?
A: It must be living life 100% carefree, although I can be a little too carefree at times according to the rents.
DENIM
Wassup, I’m Denim (@denim_connor). 17 years old and spend most of my time down at the warehouse packing orders and entertaining the crew.
Q: What is your dream goal for Custard®?
A: To see people from all around the world wearing and loving Custard® Clothing. Impacting people’s lives is going to be a HUGE achievement.
Q: If you were a dog, what breed?
A: I’d like to think a Rottweiler because of both my size and mentality, but in reality probably more a golden retriever.
Q: Summer or winter fits?
A: What about spring? If I had to choose it’s definitely summer.
Q: What is your number 1 personality trait?
A: Handsomeness… and I guess you could say confidence