CUSTARD® CULTURE
THE CUSTARD® MISSION
Custard is about making clothes you want to wear on repeat and building a brand people want to be part of.
We focus on quality, great fits and designs that don't take themselves too seriously. From everyday staples to new releases, everything we make is designed around the Custard lifestyle — easy to wear, made to stand out and always a bit of fun.
What started online in Perth in 2023 has grown into a community across Australia — and it's only getting bigger.
Chill Out. Stand Out.
OUR STORY
BROTHERS IN BUSINESS. WHAT COULD GO WRONG?
Custard started around the family dining table in 2023. With five kids in the house, a fair bit of money was disappearing on clothes — mostly to the same few brands.
Surely there was room for something different, so why not have a crack?
Indiana helped turn the idea into Custard and was a big part of getting things off the ground. She's since headed off to do her own thing, while Raef took the sensible option and became a carpenter — someone in the family had to get a real job.
Denim, Seth and Harper went all-in on Custard. More fun, less sensible... but they wouldn't have it any other way.
Today, the boys run Custard online and from our first Custard store in Perth. They don't agree on much, but luckily they agree on clothes.
Chill Out. Stand Out.
MEET THE CREW
SETH, DENIM & HARPER
SETH
Seth keeps Custard running behind the scenes. If something needs packing, fixing, connecting, syncing or figuring out, it usually ends up with him. He looks after the tech, stock and logistics and somehow knows where everything is. Now with the shop open, he has even more things to fix.
DENIMÂ
Denim somehow turned making videos in Custard clothes into an actual job. Usually found behind a camera, in front of one, or talking to someone in the shop when he should probably be working. Loves clothes, footy and anything that makes good content.
HARPER
Harper does a bit of everything at Custard — but mostly whatever Denim and Seth don't want to do. When he's not getting bullied by his brothers, you'll find him helping around the shop, packing orders and slowly working out what he's actually signed up for.